From the car park to the catwalk: how fashion embraced street art — theguardian.com

If, like no one, you have been wondering what happened to Mr Brainwash, the bizarre “accidental” protagonist of Exit through the Gift Shop, wonder no more because he has moved into the world of accessories. The pseudo-artist has just collaborated with Sunglasses Hut to design a 250-piece line of parody-free, paint-splattered Raybans for their New York SoHo shop. Were you to pick one graffiti artist to work with, Brainwash is hardly surprising – Mr Brainwash (real name, Thierry Guetta) became the poster boy for the commercialisation of art after landing a bizarre gig as Banksy’s guide, the story of which became the 2010 film. But in truth, fashion has a longstanding relationship with street art.

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