Commenting Platform Disqus Introduces Sponsored Comments — techcrunch.com

Disqus, which says it powers the comment sections on almost 3 million websites, is announcing a new type of ad unit today — Sponsored Comments. Since Disqus already runs ads through its Promoted Discovery program, the idea of a Sponsored Comment seems like a pretty natural addition. However, in a company blog post, General Manager David Fleck said this actually stems from the launch of Featured Comments a month ago, with the Disqus team asking, “Can we use the concept of Featured Comments in order to make more money for publishers and allow brands to reach specific audiences?”

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