Chicago singer, keyboardist and co-founder Robert Lamm says that sticking the word "Now" at the front of "Chicago XXXVI's" title is no insignificant detail. And ahead of the album, due next month, Billboard exclusively premieres not only the title track but also its official video, right here.
"There's a lot of reasons," Lamm tells Billboard of the choice of prefacing the group's numerically titled album with the very present word, "now." I think that there are many people who, whether they like Chicago or don't like Chicago, assume that what Chicago does is all what you hear on classic rock radio, or that Chicago is some dinosaur-like presence on the tour circuit. And we just wanted to kind of change that perception if we could by suggesting 'Now.' "
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