On the surface, Papa Murphy’s new incentive plan for owners who sign up to open a new pizza take-out store is fairly routine: Owners willing to open in 17 key markets the chain wants to develop can operate for a year without paying royalties to corporate parent Papa Murphy’s International. These owners can also get $10,000 in free, cutting-edge digital signage, among other goodies.
Many chains try to lure new franchise owners with offers of reduced royalties — Jamba Juice and Del Taco are among the chains that have rolled out similar incentive plans this summer.
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