“Twenty-eight percent of women that fought ended up consenting,” is the translation offered by multiple local observers of a now pulled Durex ad on the company’s Facebook page in Thailand earlier this week. The Facebook page of Durex Thailand subsequently posted an apology. In the age of the internet, Durex and other condom sellers have upped the ante with websites and social media that promote their products by promoting the main activity required for their products: sex. With campaigns against date rape and social media campaigns such as YesAllWomen pushing back against sexist cultures globally, how Durex Thailand let this post on their Facebook page be created, let alone posted, is a question many Thais posed until the ad was pulled.
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