Fay: Streetwise and oversize — vogue.it

Turning streetwear into fashion is nothing new. It has been a staple of 21st-century style to make oversize tops, graphic slogans and geometric lines into sporty clothes. So the re-branding of Fay, the outerwear and casual brand from the Tod’s empire, saw a sportswear dynamic with the tag “Fay Time” on tank tops, sweater seams or giant backpacks. Any space left was made over to images of Lucy, the cartoon character from Charles Schulz’s Peanuts.

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