Apple’s Jony Ive Says Smartwatch Was Design Challenge — blogs.wsj.com

Jony Ive, Apple ’s chief designer, said he believes with “every bone in his body” that the forthcoming Apple Watch will help establish a new category of computing device. Ive told an audience at the San Francisco Museum of Modern Art Thursday night that designing the smartwatch posed more challenges than the iPhone because of societal expectations around a wristwatch. The wrist, he said, is an ideal place for “lightweight interactions” and “casual glancing,” but not for heavy reading.

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