4 Ways to Use Drip Email Campaigns to Drive Conversions — entrepreneur.com

The world of marketing and sales has a lot of overlap. They work hand in hand and both teams win when efforts are synchronized and best practices are used. Email marketing is a term that many are familiar with. How often do you think about dripping (several scheduled emails sent to leads to land a meeting or close a deal)? Just like an email marketer builds up a list and blasts them continually with special offers and updates, doing the same with sales will result in more meetings and more closes.

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