Dolby Wants Its IMAX Competitor to Be The Future of Cinema — gizmodo.com

The advent of the internet, torrenting, and legally dubious streaming sites have threatened theaters for years, but cinemas are still big business and Dolby is investing in its future with Dolby Cinema. Dolby Cinema is the well-known audio company's take on the IMAX movie-going experience. As you'd expect, the cinema will be completely powered by Dolby tech, specifically Atmos Sound and the impressive Dolby Vision that delivers "true to life brightness, colors, and contrast," according to the SF-based audio company. Dolby Vision, which was unveiled for 4k televisions earlier this year, brings high dynamic range (HDR) quality to the cinema-making process. Christie 6P 4k laser projectors will make all this possible, with Dolby footing the steep bill for the equipment and cinemas building out venues.

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