Karachi-born Nomi Ansari comes from an industrious carpet-weaving family, which undoubtedly influenced his future path as a fashion designer. This background provided a useful understanding of iconography, color balance and print design. Ansari set up his Karachi studio in 2001, having developed couture skills at the Pakistan Institute of Fashion and Design. He has become renowned for his bold use of color, encouraging women to mix contrasting separates. His studio houses four major brands, supplying youthful designs to boutiques across the world. Strong attention to silhouettes, plus details like zardozi and crystal embellishments have become Ansari’s trademarks, not excluding his reputation as ‘Pakistan’s King of Color’.
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