A crisis is the perfect start to your revolution. When an organization is at its most vulnerable point, it is also most poised to rebuild itself. At these seemingly disastrous moments, the risks and rewards normally associated with innovation are reversed: you have a little to lose but a lot to gain. It is only when a firm is compromised that it truly engages its people and enlists them in their own survival. Out of the apparent chaos can come wildly generative energy.
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