Google Starts Testing Mobile App Ads In The Google Play Store — techcrunch.com

Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear in other sections of Google Play, like category pages or stuffed in the middle of Google Play’s Top Charts.

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