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Why Google+ is being divided — mashable.com

The Google+ brand may be dead. Long live Google's Photos and Streams. Bradley Horowitz, a longtime product VP at Google, confirmed late Sunday that he had taken over as head of Google+ following a report that the section's previous leader, David Bresbis, was out of the role after less than a year. Perhaps the bigger news, though, was what exactly was being taken over. Horowitz never actually used the brand "Google+" to describe his role. Instead, he referred to the section by the decidedly less succinct name "Google's Photos and Streams." The social network clearly still exists and looks unchanged from a user perspective, but the way it's being framed internally and perhaps in the public going forward appears to be shifting.

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