Arcade Fire’s Win Butler is DJing at SXSW under the name DJ Windows 98, and this is what that’s like — theverge.com

Earlier yesterday, the second full day of SXSW music, I was talking to a friend in a bar about how there aren’t really any indie rock villains — and how, as a writer, that can make the genre less interesting to write about. I love writing and reading about EDM even if it isn’t what I’m listening to all the time, because so many of those dudes (yes, mostly dudes) are like real-life Bond villains, or drifting astronauts, cut free from the bonds of reality by their stupidly huge paychecks. Indie rock guys, publicly at least, tend to read, at worst, curt — at ultra-worst, a little pretentious. But mere hours later, as Arcade Fire’s Win Butler took the stage at the FLOOD fest showcase, wearing a black baseball cap and a black bandana over his face, I realized I had been terribly remiss.

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