The Super Bowl Is Boring — adweek.com

In a surprising move that reflects modern viewing habits, the National Basketball Association recently announced that it is considering shortening the length of games due to the diminishing attention span of millennials. If this sounds like a problem isolated to basketball, it isn’t. Think about how exactly you watch the Super Bowl–maybe at a large party with family, friends, pizza and beer. What is everyone doing? Watching the game undistracted from their smartphones, tablets, and laptops?

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