Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite — adweek.com

Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. The social network developed the Pinterest MVPP: Most Valuable Party Planner microsite, sponsored by Sargento, which enables users to create custom boards with Super Sunday recipes, tips and fashion suggestions, just by answering a few questions. Visitors to the Pinterest MVPP are asked whether they are a rookie or pro at party planning; if their style is “can’t beat the classics” or “let’s shake things up”; and whether they are rooting for the New England Patriots or Atlanta Falcons.

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