With the holiday gifting season quickly approaching, finding the perfect gift is likely top-of-mind for many people. Today, Etsy released a new study revealing that personalization is a hot trend this holiday season, driven by the emotional connection people feel when gifting and receiving customized items. In an evolving retail landscape, customized gifts are gaining traction as sentiment is top of mind for many consumers. Below, findings from the survey show that nearly half (40%) of survey respondents said they are likely to give or receive a personalized or handmade gift during the holidays.
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