Business as a Force for Good: Defining Etsy’s Path — blog.etsy.com

Etsy’s mission is to Keep Commerce Human.   We honor this mission every day by building technology that empowers 1.9 million creative entrepreneurs around the world to make a living while they make a life. When Etsy revealed our new mission, impact strategy and goals last month we explained, “in a world of increasing automation and commoditization, creativity cannot be automated and human connection cannot be commoditized.” Our new mission to keep commerce human reflects this ethos. It is uniquely Etsy and it speaks to what makes our marketplace so special. It stays true to our roots while representing what we want to do in the future. It is narrow enough to guide day-to-day decisions, yet broad enough to inspire long-term thinking. It will inform everything we do as a company, from product roadmaps to customer interactions. Above all, it will require us to keep people at the center of everything we do.

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