Flash and extravagance aren’t always the best way to make a logo stand out. Sometimes, it’s the simplest, least-extravagant designs that allow companies to really convey a message through their logo and stand out from the crowd.
Typographic logos – logos that only make use of text in their design – hold a special place in the logo design business. They challenge designers to be creative and unique while at the same time working within a highly minimalist design.
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