UK perfume shops hope new Chanel fragrance can mask foul sales — theguardian.com

There is likely to be a very heady aroma floating across the nation’s beauty halls this weekend as a small army of shop assistants mobilises to spray shoppers with Gabrielle – Chanel’s first new perfume in 15 years. The perfume industry’s equivalent of a new blockbuster movie, the hype has been building for months, and peaked this week with the release of an ad featuring the actress Kristen Stewart dancing her way into a wall of Gabrielle bottles.

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