One of the biggest challenges I face as a user experience researcher & strategist is evangelizing. Not only am I evangelizing the users’ perspectives, but I’m evangelizing the practice of user research, my role, my value, my passion. This is what happens when you are part of a relatively new niche or field. You have to be okay with justifying your career and what you could, potentially, bring to the table. Until others experience the pain that your role intends to soothe, it is hard for them to see your worth. But, I digress.
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