Since the European General Data Protection Regulation (GDPR) was announced in April 2016, companies have had a two-year grace period to implement stronger data protection measures. Emails to consumers begging them to ‘keep in touch’ after May 25th, 2018 have been flooding inboxes, and GDPR is front page news. After this Friday, businesses potentially face steep fines and will have to answer to the European data protection authorities if they fail to comply with the new measures.
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