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Samsung Electronics CMO and Cheil Worldwide Chief Creative Officer to Present on Technology and Creativity at Cannes Lions 2018 — samsungmobilepress.com

South Korea, 12, June 2018 – Samsung Electronics CMO and Head of Global Marketing for Samsung’s Mobile Communications Business, Younghee Lee, will discuss on the topic, “Is Technology the Downfall or Saviour of Creativity?” at the Cannes Lions International Festival of Creativity 2018. Co-presenting during the session will be Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, to discuss how technology impacts the relationship between brands and consumers now and in the future.

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