Will Jeep be able to double its sales by 2022? — fiatgroupworld.com

Jeep has been the key brand of the financial success of FCA during the last 9 years. Many things have happened since 2009, when the brand was acquired by Fiat Group and made part of a big global player. As a SUV brand it has already the appealing to gain consumers all over the world. FCA knows it, and this is why it hasn’t stopped investing on its line up and global expansion. Back in 2009, Jeep’s global sales totaled around 320.000 units. By that time, the brand was struggling with its sister brands Chrysler and Dodge to survive after the flop with Daimler, and the economic crisis. The range was composed by 6 models: Compass and Patriot, Liberty, Wrangler, Grand Cherokee and Commander, and USA counted for 73% of its global sales.

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