Highlights from the 2018 Mid-Year Tmall 6.18 Shopping Festival — alizila.com

Alibaba’s Tmall held its annual mid-year 6.18 Shopping Festival from June 1-18, extending promotions and sales to consumers in China as well as Australia and Singapore. The focus of this year’s 6.18 was New Retail, or the seamless integration of online and offline commerce. For Alibaba, this year’s 6.18 was more than an e-commerce promotional sales event, but a shopping experience bringing together the best of online and offline retail. The shopping festival not only featured promotions, coupons and discounts, but also physical interactive pop-up stores, red packets, and free shipping. Offline stores participated in 6.18 as well, including 70 New Retail stores nationwide, 100,000 Tmall smart stores, as well as Intime department stores, Hema Supermarket, and RT-Mart. Products in the apparel, beauty, food & beverage categories touted particularly strong sales numbers this year, breaking sales records from last year’s 6.18 in a matter of minutes. This year’s 6.18 also coincided with the World Cup as well as the Dragon Boat Festival, which helped boost sales of certain products.

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