You could, if you were fanatical about such things, live your entire life kitted out in your favourite artists. You could wake up and remove your Louise Bourgeois eye mask, take a swig from your Damien Hirst coffee cup, then you check your Ai Weiwei-covered phone before pulling on your Van Gogh leggings. Tea sets, tote bags, dinner trays, model figures, swear boxes, snow globes and even room spray: artist merchandise has moved far beyond the kitsch of Mona Lisa tea towels. It’s now a burgeoning industry that straddles high art, high fashion and the high street.
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