Try to picture an alpha male, and you’ll probably think of someone who survives mostly on steak, and possibly owns a large dog which also survives mostly on steak. Steak is a manly food. Celery is not. Those just seem to be the rules.
So its not totally surprising that a survey has found men in Britain fear social shame for choosing vegetarian options. There has for a long time been a red-wine-and-beef culture, in which men are expected to choose the food that is the richest, the fullest and the biggest. This may stem in part from a time when meat was for most people more of an occasional feast choice than a daily staple, making it an economic status marker as well as one of strength and virility.
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