Aa2d7601913d13e97c331624ad9716a4
3 reasons why Jeep struggles in China — fiatgroupworld.com

Mike Manley’s priority is to solve the problems in China. More than the debt target, the reposition of Fiat or the revival of Alfa Romeo plan, his main task is to address the sales issue of Jeep in the world’s largest market. It was the main cause of the tumble of the stock price in late July, when Manley took over as FCA’s first non-Italian CEO. Marchionne did the first part of the task by localizing the production of most of Jeep models. But the second part is still to take place as the popularity of Jeep brand dissipates. The latest results indicate that all locally made Jeeps posted big sales declines. In July, Jeep total sales fell by 29% to only 9.200 units, which is definitely higher than the market’s average fall of 5%.

Read More



This site uses cookies to give the best and personalised experience. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Sign Up or Login

Invalid username or password
Not yet on CircleMe? Join now
Please input a email
Please input a valid email
Max 50 characters
Email already in use
{{email_serverError}}
Please input a username
Min 3 characters
Max 20 characters
Please use only A-Z, 0-9 and "_"
Username is taken
Please input a password
Min 6 characters
Max 20 characters
By clicking the icons, you agree to CircleMe terms & conditions
Already have an account? Login Now