What makes a beautiful digital experience? – UX Collective — uxdesign.cc

The most beautiful digital experiences are often the most simple. Knowing how to take the complexity of a design and turn it into something that is visually pleasing, simple to use and offers a retention is an art and a skill. Take Netflix; they started off as an online DVD rental service in the late 90’s and when they spotted an opportunity in the online entertainment sector, they became one of the pioneers of content streaming. Nowadays, the experience of using Netflix has become so ingrained in our lives that many people barely notice the tailor-made content that has been suggested to them by the complex algorithms in the background of the service. But this simplicity is perhaps the beauty of Netflix; understanding the needs and desires of what people watch has enabled Netflix to develop content that keeps people coming back for more.

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