We know app developers of all sizes need valuable and easy-to-use solutions to earn more from their apps. That’s why we’ve invested in providing tools that not only empower you to build sustainable revenue streams, but also make your job easier. Here are a few vital ways we help developers grow their businesses, along with a look at what’s new. Google’s advanced monetization technologyEarlier this year we introduced Open Bidding in beta, a new monetization model where all participating ad buyers compete simultaneously in one unified auction. Developers using Open Bidding are already seeing more ad revenue and less latency for their users. Today, we are excited to announce that the Open Bidding program now features eight advertising partners for mobile ad buying. In addition to OpenX, Index Exchange, Smaato, Tapjoy and AdColony, now Facebook Audience Network, AppLovin, and Rubicon Project are joining the ongoing beta. With these new partners, we're offering diverse sources of app advertising to compete for ad inventory in real time, driving even more revenue for app developers. "AdColony is excited to join forces with Google to move the app monetization ecosystem forward with Open Bidding. AdMob’s scale of advertiser demand and ease of integration provides a tremendous opportunity for app developers to drive more revenue and operational efficiency.”- David Pokress, EVP Publishing & Account Management at AdColonyWe’re continuing to add new features to Open Bidding based on feedback from our beta participants, including support for all ad formats like interstitial, rewarded, banner, which are all available today, and native, which will be added soon. In addition to asking for more formats and advertising demand, developers participating in our beta have also asked us for transparency into who is bidding on and buying their ad inventory. We’re pleased to announce that we'll be adding a new auction report that allows developers to understand how their different advertising partners are performing. Open Bidding Auction Reports will be available to beta participants early next year.