Bread is on the rise again – but it’s time we Brits demanded a better loaf — theguardian.com

Bread is back. In a major review hailed by critics of the low-carb trend, the World Health Organization has decreed that wholegrain breads can help combat a range of diseases, such as diabetes, cardiovascular problems and cancer. But did bread ever really go away? The headline news has looked dire in the last few years: white-sliced sales down 12% in the five years to 2017, according to retail analysts Mintel; M&S launching those weird high-protein sandwiches (“half the bread but all the filling”); storied baking powerhouse Warburtons launching gluten-free wraps. But this low-carb trend always felt like a fad awaiting a correction – long before the latest news.

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