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Bring the beet in: Beyoncé and Jay-Z offer tickets for life to vegan converts — theguardian.com

Beyoncé has once again changed the world – this time by encouraging her fans to eat more plant-based meals. On 31 January the pop star announced a contest with vegan-based meal service 22 Days Nutrition, which invites fans to see the impact of eating plant-based. Called The Greenprint, fans are asked to commit to eating a certain amount of plant-based meals in order to enter. The lucky winner will receive free concert tickets to any Beyoncé and/or Jay-Z show for life (up to 30 years). The post has since gained more than 500,000 likes.

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