Japanese women push back against Valentine's tradition of 'obligation chocolate' — theguardian.com

Japanese women are pushing back against a tradition the dictates they must give chocolates to male colleagues on Valentine’s Day, with growing anger at the practice of “forced giving”. Until recently, women in the workplace were expected to buy chocolates for their male workmates as part of a tradition called giri choco – literally, obligation chocolates. Men are supposed to reciprocate on 14 March on White Day – an event dreamed up by chocolate makers in the early 80s to boost sales.

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