By Paresh Rajwat, Head of Video Products & Tamara Hrivnak, Head of Music Business Development & Partnerships
Today at SXSW, we’re sharing updates on how we’re bringing people together around video and music on Facebook — from Original shows to new features for Watch Party, and more ways to share music.
Building Community Through Content: Red Table Talk & More
Facebook Watch is the place where community, conversation and content come together. We’re investing in content that sparks conversations and interactions, whether that’s with your friends, other fans or even the stars of the show. Today we’re excited to announce that we will be bringing more than 20 new episodes of Red Table Talk to fans, starting this May. As we shared in December, Original shows on Watch should strike a chord in the broader cultural zeitgeist or serve a group of people with something they can’t get elsewhere. The women of Red Table Talk — Jada Pinkett Smith, her daughter Willow, and mother Adrienne — have done that through their candid conversations about things like addiction, loss, domestic violence, race relations and more, sharing their truths and involving their audience along the way. This culminated with the recent episode featuring Jordyn Woods, which broke records as the most-viewed Facebook Original episode in the first 24 hours — 7.5 million people watched for more than one minute on that first day, with more than 800,000 interactions (likes, comments, reactions, shares) in just the first 72 hours.
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