Guest Post: The 5 Minute Guide to Mastering Audiences on Twitter — blog.twitter.com

Twitter users love the platform because it’s the best place to find people with common interests from all over the world. This makes it a great place to build and foster a community. Twitter is also ‘what’s happening’. It’s where people go to follow the latest stories and events. This makes it a great place to engage your audience when they’re most receptive. But as well as offering marketers a great platform on which to reach consumers, Twitter has data that can inform marketing strategies on the platform itself and beyond.

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