With only 22,000 units sold in 3 years, Fiat discontinues the Fullback — fiatgroupworld.com

Fiat gets ready to remove the Fullback from its line up. With almost 22,000 units sold since April 2016, the midsize pickup joins the long flops list of FCA. Unlike the successful Fiat Strada and Toro, the Fullback never found a place in the market. There are several reasons for this sad end. Fiat is globally known for its small cars. Therefore any attempt to bring a big Fiat is always a tough job. As I said in a post in December 2015, it was unlikely that the Fiat Fullback would change that perception. It is a rebadged version of the Mitsubishi L200 and breaks with most of Fiat’s DNA.

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