Peugeot, PSA Group's biggest brand, left the American market in August 1991 and hasn't been back since. Company boss Carlos Tavares has worked hard to put together a comeback plan over the past few years, but the looming merger with Fiat-Chrysler Automobiles (FCA) might make it irrelevant.
"For the time being, we see the strength of FCA in North America, which is outstanding. We have 12 months ahead of us to think about what we do after closing [the deal]. This is something we will have to consider, and a decision will be made after closing. We all recognize FCA is not only a big player in North America, but also a highly profitable player in North America, which is a big reason for the combination of these two companies," Tavares told analysts during a conference call.
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