‘I’d rather spend £300 on fillers than face cream’: the rise of tweakment face — theguardian.com

Do you know what a tweakment is? I didn’t, not really, until I was lying on my back with a woman dressed in white poised to inject a needle into my face. Tweakment sounds cute, right? Well, tweak does. Like in the Mary Poppins song: “My father gave me nose a tweak.” A tweak is a gesture of affection, like pinching the cheek of a toddler. Tweak tweak. A tweakment is a minor cosmetic procedure, one that doesn’t involve being cut open or going under general anaesthetic or hiding from the world for a fortnight. (Actually, it might involve the last.) The word has come to prominence over the past few years, and is used to cover many different techniques and therapies, mostly done to your face.

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