Investing in ad serving with Campaign Manager 360 — blog.google

Built-in attribution, reporting, and verification tools in Campaign Manager 360 give you insight into how all your digital campaigns are performing across channels. However, advertisers often want more granular and customized insights into the impact of their ads along the path to purchase. In some cases, this can mean writing SQL queries with hundreds of lines of code, which is time consuming and limits your ability to optimize performance quickly.

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