We’ve come to a point where there’s only so far we can go when it comes to improving a smartphone’s raw power. This means that most of today’s flagships aren’t the massive jumps we once saw, and instead are more like incremental updates when compared to their predecessors.
Instead of attempting to fight in the spec war with increasing RAM sizes, powerful processors and high resolution displays, some manufacturers are choosing to turn to their attention to improving other aspects of the smartphone experience. For Motorola, the focus has been the user experience with its Moto X. Companies like OnePlus are trying to give us a reasonably low-cost device with high-end specs and a near-stock-like CM experience. And for Philips, the focus for the Philips W6618 is battery life.
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