Since its inauguration in 1938, the Motorcycle Rally has become a real phenomenon in Sturgis. This small town can lay claim to hosting one of the largest motorcycle rallies in the world. Every August, motorcyclist enthusiasts from around the world congregate and revel in this unique experience. There are many highlights such as bike shows, the Annual Mayor's Ride and the Sturgis Motorcycle Museum & Hall of Fame. It is also common for visitors to embark on day-trips through the beautiful Black Hills, with many of South Dakota's finest monuments handily placed nearby Sturgis.
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