It started from emptiness — empty beds, really, on A$AP Rocky's tour bus while globetrotting as the opener on Rihanna's Diamonds tour, and Vice Media's music channel Noisey had its first feature-length film. The documentary, titled SVDDXNLY (pronounced "Suddenly") will be released in five parts on Noisey beginning Aug. 5.
"He's been on a rapid rise, and it's kind of the thing about the film title — it may not be so straightforward, but he rose to fame overnight," director and producer David Laven told The Hollywood Reporter at a special screening of SVDDXNLY in full at Vice's headquarters in Brooklyn. What began as a small project evolved quickly. "Literally, two days in, ... Rocky was just like, 'Can you guys just stay with us the whole tour?' ... We came back and started editing, and this seven-minute piece we were going to make turned into an hour-long film."
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