When KickStarted first launched it blew my mind. I had already been researching the crowd sourcing scene, but most of that was only contests where users supplied content. Like a design our new logo, winner get $1000 types of crowd sourcing. Flipping that idea to where the user supplies the money was much more logical.
The first KickStarter I funded was a local band’s cd. It totally flopped, but I’ve also contributed to a local hot sauce company, other bands, and a really cool wallet – they have all had success. Some people use it to help get that initial investment in their business. Some use it to get funds for a creative outlet, while some use it to fund healthcare costs after a bad accident or diagnosis. The most entertaining was recently hearing about 2 girls who were using Indiegogo to fund a vacation to Europe.
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