The opening to a new McDonald’s ad featuring murals in Bushwick.
Many artists are feeling betrayed this week, as they realize that their art has been used without their permission in a McDonald’s advertisement, apparently thanks to the cooperation of The Bushwick Collective‘s Joe Ficalora.
As first noted by Brooklyn Street Art, McDonald’s new ad campaign for the “New York Bagel Supreme” (a burger/bagel hybrid launching in the Netherlands) centers on “the vibe of Bushwick.” They got that local flavor from The Bushwick Collective, one of New York’s more well-known mural projects. A cornerstone of the campaign is a 4-minute advertisement with Bushwick Collective founder Joe Ficalora giving a tour to highlight his project’s collection of murals. Except… At least two of the murals in the ad aren’t even Bushwick Collective murals (despite what is implied) and at least five artists whose work is featured did not give their permission for McDonald’s to use their work.
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