The first two parts of this series examined two of the three essentials of artist management: passion and connection. We now arrive at the last essential management criteria: capital. Please recall that while this series of articles is written from the perspective of providing advice to the artist looking for a manager, the information is equally applicable to those interested in a career in artist management. The goal of the series is to provide both the artist looking for a manager, and the individual interested in management with the needed perspective to increase their odds of success.
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