The market for cannabis beverages is on the verge of skyrocketing. Recently, Correlation Brands announced its injection of $4 billion into Canopy Growth Corporation’s foray into the legal Canadian market, an investment it hopes would launch its new cannabis drinks range. With Corona Beer now firmly entrenched in the marijuana industry, comes Coca Cola’s decision to join the pioneering fray.
In a statement on Monday, Coke claimed to be “closely watching” the exploding growth of cannabidiol, or CBD, the non-psychoactive cannabinoid found in cannabis plants. It is considering making it a primary ingredient in what it calls its “functional wellness” beverages. “The space is evolving quickly,” Coke said simply. “No decisions have been made at this time.”
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