Almost $1.5bn (£1.1bn) has been wiped off the value of the exercise bike firm Peloton after a backlash against a Christmas advert widely derided as “sexist and dystopian”.
The advert, which has been viewed almost 2m times on YouTube, shows a woman receiving an exercise bike from her partner on Christmas morning. The gift inspires her to record a video diary of her exercise sessions, in which she proudly says: “A year ago I didn’t realise how much this would change me.”
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