What does Meta/Facebook’s favorite new phrase to bandy around in awkward earnings calls — as it warns of “regulatory headwinds” cutting into its future growth — actually mean when you unpack it?
It’s starting to look like this breezy wording means the law is finally catching up with murky adtech practices which have been operating under the radar for years — tracking and profiling web users without their knowledge or consent, and using that surveillance-gleaned intel to manipulate and exploit at scale regardless of individual objections or the privacy people have a legal right to expect.
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