Bruce Lee never imbibed while he was alive, but CGI Bruce Lee loves Johnnie Walker Scotch whisky.
Resurrecting pop culture icons to push products has always been a controversial practice (one of the more memorable examples being Fred Astaire’s late 90′s Dirt Devil ad), but some folks just keep on doing it.
The latest example comes from BBH and Joseph Kahn, and features a CGI Bruce Lee promoting Johnnie Walker Blue Label in China.
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A horrible insult, IMO.
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lack of respect, more like...
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