Smule has launched a number of popular, music-themed mobile apps, including Sing! Karaoke, Guitar, Ocarina, Magic Piano, and I Am T-Pain. Now it’s turning its website into a social network that it calls Smule Nation, highlighting performances from across all of its apps.
The apps have always emphasized sharing. One of the posts that I wrote about Smule’s first hit, Ocarina, highlighted YouTube videos of some of the best performances. But that also points to one of the things that was lacking: If users wanted to share their performances, they had to do it within the apps themselves or go outside Smule altogether.
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